The Implicit Association Test (IAT) is designed to measure the strength of mental association between each of a pair of target categories (e.g., Black vs. White) and each of a pair of attributes (e.g., negative vs. positive). Recent work on the mere acceptance effect shows that, if one of the categories...

The author's research examined automatically activated attitudes toward desired end-states. Across 4 studies, participants' automatic attitudes toward goals (i.e., thinness, egalitarianism) significantly predicted their goal pursuit, including behaviors, intentions, and judgments. Such attitudes...