Behavior and Energy Policy
Science, Vol. 327, Issue 5970, pg. 1204-1205, 2010.
by Hunt Allcott and Sendhil Mullainathan
The article discusses energy efficiency, human behavior, and research
on both. The authors opine that behavioral sciences can be used to
develop business and policy innovations. The article discusses relevant
research investigations. The propensity of people to forego using
cost-effective energy technologies by conserving energy is noted. Thus,
the relevance of non-price based energy-use strategies is established.
The company OPOWER is noted along with its research on behavior
programs implemented at the household level.
Read the article.
Photo from Flickr Creative Commons.